Metric: “Site - Total Unique Visitors”
Definition: “Daily active unique users at nurture.is”
Metric: “Site - Magic”
Definition: “Unique visitors to nurture.is requesting Beta access”
Metric: “Site - Discovery”
Definition: “Non-direct unique users at nurture.is”
Metric: “App - Unique Weekly Active Users”
Definition: “Unique weekly users of the Nurture app”
Metric: “App - Unique Monthly Active Users”
Definition: “Unique monthly users of the Nurture app”
Metric: “App Usage - Returning Unique Users”
Definition: “Unique app user engaging with gameplay then returning to game within 7 days”
Metric: “App Usage - Companion App Usage”
Definition: “Unique app user engaging with gameplay using companion app within 7 days”
Metric: “User Feedback - Need / Disappointment Score”
Definition: “Disappointment score if the respondent could no longer use the Nurture product (episodes, games, supplementary resources)?”
Metric: “User Feedback - Net Promotor Score”
Definition: “How likely is the respondent you to recommend Nurture to a friend, family, or colleague?”